Custom Icons, Overtone Rebrand
During the Overtone Haircare spec brand redesign, we felt strongly about giving Overtone some custom iconography.
The layered lines represent the radiating emotion felt by those who express themselves to the fullest.
The icons are intended to be fun, but also functional, acting as visual interpretations of different aspects of the product. šā
Check out the full design study at ds.link/overtone
brand extension
branding
custom branding
custom icons
custom illustrations
hair brand
hair dye brand
hair product
icon
icon design
icon family
iconography
icons
icon set
identity
illustrations
line art
line icons
overtone
rebrand
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Posted on
Aug 7, 2020
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