Counterpart cups
Counterpart’s brand identity blends Eastside LA urban coolness with an organic, homey neighborhood cafe feel. We used a simple black and white color palette and minimalistic layouts to counterbalance the colorful, vibrant restaurant space and menu items. We designed a custom pattern inspired by the unique tile in the restaurant, and hand-drawn illustrations using a human, natural, and imperfect style meant to align with the brand’s neighborhood feel and the organic, natural ingredients used on the menu.
argentina
asis
black white
branding
brunch
cafe
coffe shop
design
echo park
food
identity
los angeles
paper cup
pattern
print
restaurant
vegan
View all tags
Posted on
Aug 7, 2020
More by Asís. View profile
Like