Ose Dudu

Ose Dudu is an imaginary luxury and spiritual black soap. It was inspired by the locally made black soap made by the Alata Saminas. For its Identity, It takes the spiritual, luxurious and handmade attributes.

It all started with researching potential target audience (basically Instagram) coupled with the Idea I had in mind. This helped me choose the visual direction for the Identity system e.g Typography, Colors, Imagery and Communication.
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Prototype link here 👇🏽👇🏽
https://www.figma.com/proto/9gd91vUupisAmeI4prYkSF/Ose-Dudu?node-id=51%3A90&scaling=scale-down