Startup Website Design Direction Exploration

Here's a design direction exploration for the Starlight site that didn't make the cut. During the discovery phase, it's important to provide a few design routes that can help to paint the picture even if we're not at the visual stage yet. This, in addition to mood boards, helps the client visualize where the product could ultimately land.

In this direction, I took inspiration from the current (now older) branding but gave it a fresh twist. Ultimately, we chose to use another design to serve as a catalyst for a full rebrand of the company rather than retrofit to the old brand. I still wanted this to somehow see the light of day, so here it is for you.

Feedback and comments always welcome.