MUNICIPAL Website — Concept

Here's one of the early concepts for the new MUNICIPAL website. The hero for the homepage was designed to immediately sell a product. In this case, we're showcasing the Armband Long Sleeve Tee. This could change when new products arrive or seasonally.

Additionally, the Rareview team had and idea to base the website off the concept of the brand — all day style; meaning you can wear the clothes to exercise, work, or hit the town in the evening.

We designed a timeline where your current time would be selected automatically and as the day went on, the slider would move and the tone of the site would change, from bright early colors to stark white in mid-day, to black at night. We could also switch products based on the morning, afternoon, or evening concept.

This didn't make it into the final site, but let us know what you think about the concept in the comments below!