Luxury Hotel Brand Identity V2 - Door hanger & badge designs

Final post of this identity today.

Here is a badge design and a door hanger to go with the full logo/identity I designed for this brand.

I decided to design the logotype myself from scratch, it was incredibly simple to do. I find sometimes looking for fonts takes longer than just creating something myself.

And, to be honest, a lot of the time creating custom lettering or type always feels like I've put more effort into developing a brand identity than just dropping in a font like Helvetica.

Overall I loved this whole process and bringing all the elements together.

Peace ✌🏻