Hey Noodles Dine-in Menu

Hey Noodles is a chain of casual noodle restaurants that specialize in Xiăo Miàn and originated in Chongqing, China. In the early 2000s, a Xiăo Miàn craze spread through China like wildfire, and the chain grew to more than 200 locations.
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The reputation of their Xiăo Miàn noodles reached Chinese Canadians which inspired them to open their first location in Downtown Toronto’s vibrant Spadina Chinatown neighbourhood in 2015. Within a few weeks, their restaurant was a hot spot among Asian millennials and other locals who wanted to try their flavourful noodles.
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Since then, they have continued to grow by opening six new locations in the GTA and needed a new brand identity that could reach a broader audience in Canada and eventually North American wide.
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Last but not least for the Hey Noodles dine-in menu featured food photography and the items listed in both Mandarin and English. We decided to create a simple three fold laminated menu so it could withstand the many lunch rush-hour services and potential oily spills. Apart from the main menu we designed a single order sheet so people can easily place a “Make-your-own-bowl” order. Since these were only to be used once we added a fun little crossword puzzle contest on the back. Customers can fill it in a participate in a draw to win prizes once a month.