Custom Bottle Design, Overtone
A big part of my Overtone Color spec project was giving the product packaging a full makeover.
The look of the upgraded packaging is inspired by the King of Color; Pantone, with it's swatch-based aesthetic. It also features key differentiators of the brand in the form of icons so a user can immediately tell what makes Overtone so wonderful. 🌈
Instead of the current squeeze bottle, we went with a pump. The pump enhances the user experience by making it easier to get every last drop of color without excessive shaking, and only requires a single hand instead of two. 👌
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Check out the full design study at ds.link/overtone