Fat Bottom | Logo, Branding

Fat Bottom Brewing makes beers that are bigger and sexier than the average craft brew. Proof partnered to redefine the Fat Bottom brand image during a pivotal time in the brewery’s growth. We refined Fat Bottom’s “female figure” logo to align with the brand’s new vision for a more inclusive, positive female representation. We also reimagined naming and design to craft award-winning packaging for the brewery’s flagship, seasonal beers, and The Tempest™ high-gravity line. ------