The Ski Monster

The Ski Monster started inside two college buddies’ tiny apartment and has since grown to become THE go-to ski shop all across the East Coast. As such, The Ski Monster was ready to take their retail experience online and needed a site experience that upheld it’s brand values.

MY ROLE:

As the lead-designer on the project, I integrated with the development, management, and client teams to facilitate the front-end process and establish design prototypes that would serve as the visual directive for the site design & experience.