Predictable Profits Visual Identity
We've been working with the awesome team at Predictable Profits on their new visual identity. This is a look at the new system taking shape. The uniquely bold typeface (Maple), paired with a very ownable palette, finished with a direct, confident, and relatable photography style form the foundation. The pattern and hand-drawn elements make a high-end service feel more human.
Props to new @focuslab team member @budthomas for his great work on this project.
Note:
This is still in process and content is place holder. The imagery seen here is all from Stocksy and will be purchased if/when the client approves the final direction.
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