YCP-CON18 | Collaterals

Collateral items for the YCP-CON18 were developed for both print and digital mediums. As established before, all of these were intended to keep clean and sober aesthetics consistent, while breathing the Marian theme through it all.

We developed a tee design and a tote bag for attendees to wear during the event, and a conference program to get them ready for the whole journey. It included devotional and catechetical content, a schedule, speakers, a location map, and a set of pages for personal notes.

For social media, we developed devotional content as well, so YCP members could engage weeks before with the event's theme, and a countdown series that made part of an expectation campaign, on both FB and IG channels.