Interview Exercise

Let's imagine that we want to release a companion mobile app that has a single purpose: to help the user shopping for a consumer electronics product make an educated buying decision. We should harness the rich product data from Engadget.com and gdgt.com.

So imagine this scenario: a smartphone-­‐owning mom or dad walks into Best Buy and has no idea which router to buy, but there are 50 in the store to choose from. It's confusing and intimidating. How can we help?

Users are able to easily decide between many options easily

I sketched a couple of ideas with this task in mind. Initially I had the idea of clicking through each individual product by search, but then decided that was too cumbersome and came up with the ideas presented here

The biggest design challenge was making some concrete decisions on what was basically a very vague question, and not having any ability to ask for the details I normally would since this was a design exercise

I made assumptions based on the knowledge I had of both e-commerce, having worked on an e-commerce website launch previously, and my general knowledge of people who are not technically savvy users from previous projects