Jumia • Checkout Final Result

Hello everyone! 🏀
Time to share another shot of our most recent collaboration with Jumia and its impact on online shopping experiences across Africa.

Optimizing the original checkout flow was the first step of an iterative process. To guarantee users stayed in the platform and completed a purchase, even with a poor internet connection, we had to take into account their feedback and let testing guide our design decisions.

After a design journey of simplification and optimizations, the result could not be any more fulfilling than it was. We ended up taking another step forward in this long path of making people's life a little easier with top-notch products, this time alongside the new "African Amazon”, Jumia.

Digital should be accessible to anyone, anywhere - that's the World we believe in.

Read the full Case Study here → Case Study

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