PEAK Coaching logo design

Hi guys,

Been working on a brand identity for PEAK Coaching.
A company located in Gent, Belgium.

The company gave me the challenge to make a minimalistic brand identity that looks strong and tells their story.

The first step in the identity design is this logo concept, a simple minimalistic logo. The story is about the growth you experience when you work with PEAK coaching and the support they provide.

The growth and support is processed in the letter A.

Hope you guys like it.
Let me know!