La Trócola v2

Logo for a circus company.

It's a pirouette (frontflip) done with typography.

Although it may seem confusing to read all the people I've tested have read "LA TRÓCOLA" without difficulty. It is true that not all these people see a jump or a juggle, but they associate it with the movement, which is the concept that underpins all its graphic identity.

Just published on my Behance portfolio:
http://bit.ly/1ioTtWS