Numark Roofing icon design
Does your logo violate my list of the top 3 problems in small business logos? Check the list at the end.â .â Fun with a cliche? Surely, an A has been used to represent a roof before. If/when it has been done before, I'd bet money that the "A" looks more like a literal roof than it does a legible letter.â .â This is a problem with many small, blue-collar business logos. They're always so damn literal. Often at the expense of legibility. Logos are for identification, not communication, so legibility is practically the most important aspect to me.â .â The original Numark logo didn't have this problem. No, it suffers from a different problem--the generic swoosh.â .â I had to completely abandon my sketch while working on this one. That A was so simple, I kept working on other stuff but it always felt like I was trying to do too much.â .â I almost finished it out with "Roofing" centered under the A (like it was being sheltered). But then that underline ran through to the K. I read it as NU and K being emphasized. Eureka! I'll just resize roofing leaving the emphasis on NU (new).â .â The 3 biggest problems in small business logos:â 1. Weak legibility (often the symbol as a letter thing).â 2. Generic swooshesâ 3. Human silhouettes (also generic swooshy "human" figures)â