MING Labs website redesign

Meta-modern corporate punk website for MING Labs

We made a website & brand identity for a business-minded design & tech company: www.minglabs.com — a ~70-person collective operating across Europe & Asia.

They wanted a new website that would explain their systematic approach to design as solid business partners to their clients, rather than just a production agency. And also to show their ability to empathize and act like humans, not corporate robots; their self-consciousness and self-awareness — qualities you rarely see in brands.

The website and identity are constructed around this idea of duality: serious business talk combined with irony and meta humour and self-referentiality between the lines (literally.) It is based on magazine-inspired layout to hold large amounts of texts, restrainted typography mixed with striking inserts to keep it structured, plenty of subtle animations and distorted visual effects to keep the attention.

Made by:
Sergey Skip — art direction, design, development supervision.
Eugene Kudashev — tone of voice and every bit of the brilliant copy.
Hoodies — back-end & front-end development.