JKA Redesign of Homepage to drive better conversion

After extensive research on JK Attire’s users and analyzing their analytics data we have come up with a new design for the fast-growing UK based fashion brands.
Basically, the project was for improving their conversion rate, but when we dived deep into their data and analyzed their user experience, we had to propose a new design concept.
With the new design, we have focused on their top-selling category, improve the overall user experience to give their audience a delightful and easy to use experience.