Gander | Coffee & Cocktails Brand Campaign Concept

This is from a brand I was asked to design. The Gansevoort Hotel Group in Manhattan is undergoing a renovation and adding a cafe & bar adjacent to the lobby. I was asked to name it, design the logo, and conceptualize a brand identity based on the renovation renderings. See the full brand campaign project on my behance page: https://www.behance.net/odinfors1