Uplift: Lift Like a Girl

The prompt : Create a brand that specializes in health practices

The solution : Uplift– a fitness clothing and supplement brand exclusively for women. Meant to empower women to step out of their comfort zones and "Lift Like a Girl."

Services : Brand identity + Experience design

Programs used : Adobe XD, Illustrator + InDesign

Check out the full project on my site:
https://alexmoulakelis.wixsite.com/website/uplift