Customer success SEO training

B12 uses human-assisted AI to deliver services to our customers of small- and medium-sized businesses, including Search Engine Optimization (SEO).

In order to make our SEO services scalable and cost-effective, we leverage structured information, including information that customers share with us during a website project kickoff, to simplify information hand-off between teams and to enable SEO practitioners to work more efficiently.

Here are some slides from a training presentation for customer success teammates who lead website project kickoffs. These slides map the input fields in their note-taking software to the fields in the SEO software used by SEO practitioners in order to understand why they are asking these questions and their impact downstream.