Human up Logo
The Project: Human up needed a logo and visual brand that spoke to who they were and what they stood for—an LGTBQ+ company that supports the community they represent through their handmade merchandise.
They had a particular style/vibe they were going for, and gave us some inspiring ideas and examples. We explored many different colors, fonts, and even tried hand-drawn type before landing on the final direction.
In exchange for our design services, Human up supported an initiative by one of Pono's co-founders—a fundraiser during Sexual Assault Awareness Month (SAAM) with profits donated to Resilience, a Chicago-based non-profit.
We are proud to have worked with this inclusive and inspiring brand to help them spread their message of love, pride, and social justice.
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"Pono Design Studio was an excellent resource to us during the process of creating a logo for Human Up. The designers went above and beyond by not only creating a graphic that embodied our vision, but by offering us guidance and assistance during the early stages of our business. They were very receptive to our ideas and enhanced them, bringing them to life more than we could have imagined."
- Arden Lapin, Co-Founder & Artist, Human up
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About Human Up:
Human up is a queer-owned business that makes handmade merchandise and custom paintings. Their mission is to provide the LGBTQ+ community with Pride apparel made locally from a company that supports LGBTQ+ rights.