Winifred Farms Logo

Matthew Ogram and I designed this branding for a flower farm in North Idaho.
https://dribbble.com/matthewogram/shots

Winifred Farm is located in North Idaho. They focus on growing local, native, plants that they sell at local farmers' markets, as well as seasonal flowers for events and wholesale purposes. 

We arrived at the solution for this logo by bringing the W and F together to represent the soil and flowers. The secondary font was chosen based on it's low x-height and tall stems, as a literal representation of flower stems. Sketches and process can be found on my Behance.