Mooseymoose

Having parents of young children in the team, this brief was an easy one to say “yes” to. A kids clothing startup with a difference. With such an important focus on sustainability, the idea for Moosey Moose was to have extendable clothes that grow with your child, eliminating fast fashion for little ones and creating pieces that last longer than other clothing items. The name was loosely inspired by the Canadian heritage of the founder, and after a few creative concepts, we landed on this one that you’re currently looking at - an on-trend, unique, and easily identifiable brand that’s fun and playful with a unique personality and tone of voice.