Kiddylicious

E+A was brought in to work on the Kiddylicious social media account as the brand needed help in getting noticed in Australia in a really crowded category. Competing for shelf space in Australian supermarkets is tricky at best, even more so in the kids healthy snack category. We put together a thorough 12 month content calendar and went to work to create 12 months worth of content that could be seeded out during the year. Within a short period of time sales went through the roof and the Australian Kiddylicious Facebook and Instagram channels became the most engaged Kiddylicious social media channels across all licence holders worldwide.