Foodie School

Foodie School is an exceptional example of a client willing to try something they’ve never done before. And it paying off. The business had historically spent budget on traditional marketing platforms - out of home, PR, radio. Our recommendation was to flip this on its head and create a YouTube show about cooking with children. And so, Foodie School was born. Launching Season 1 with 6 x episodes, the show quickly outperformed expectations & industry benchmarks across every metric. Additionally, a large percentage of views were watched in their entirety which demonstrates the compelling strength of the content. A massive win for both client and agency.