You Spin Me Right Round

For Joy’s logo represents the boldness of their mission and a universally shared experience of joy from any perspective. The logo is a rotational ambigram, meaning that it can be read upside down as well as right-side up. An ambigram is particularly fun for this brand because bottles are rotated upside down while you’re drinking, but the logo stays the same. 😎

Learn more about our work with For Joy in our new case study.