just baked final logo

The final and chosen concept for Just Baked, a new local bakery from Edinburgh, Scotland.

Full presentation at: https://www.behance.net/gallery/97841685/just-baked-Bakery-Brand-Identity-Web-Design

After discussing with Amy (the owner), we've recommended to make something a bit more different, that isn't directly associated with the bread or rolling pin, so we decided to combine the heart (their love for baking and cooking) + wheat (most common ingredient).

Absolutely love the outcome and their whole brand idea.

Their slogan: "our secret ingredient is love."

Appreciate all of your help and comments! :)