Your Dollar Does
The next generation of American beef producers are getting "squeezed" tighter every year. The Beef Checkoff needed a campaign to inform and unify beef producers – giving them something to believe in - and a voice to rally behind. To that end, we developed the "Your Dollar Does" campaign to share the wins and dispel the myths of beef production.
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Posted on
Jun 8, 2020
More by Brian Johnson View profile
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