D1 fit

Visual Identity created for Dee Lopez, a fitness mentor and personal trainer working around London & the South East.

With the aim to stand out in the expanding fitness industry, grow his client base, and pass on his vast knowledge of fitness and nutrition.

We created a unique energetic identity to personify Dee’s character and high-intensity training regimes. The logo aims to represent the ideal body image of the target market identified through research and is also a silhouette of Dee himself.