Kid Greaser - Branding

For this project I wanted to inject a vintage feel for the brand. Think 50’s greaser kids with pomade in the hair and the collar of their leather jackets popped up. I wanted there to be a playful attitude to the brand so it was vital I make the face icon cute and friendly. The style of the package design is inspired by the aesthetic of the barber shops of old. When customer service and word-of-mouth brand loyalty flourished!