DEXTR® Logo Design

An API-based decision engine which hosts an entire strategy. It combines pre-approvals, approvals and loan prioritization, using the power of artificial intelligence. DexTR learns from real time feedback and continuously improves its decisioning capabilities.
The process of Logo design begins with a clear understanding of the product like its features, benefits and where it resides. And then breaking down all the ideas into segments and brainstorming with the definitions and functionalities of the product.
After discussing with the team regarding the product features and its benefits. I have come up with the multiple keywords and then connected the words having the same meaning to create different logo variations.
Now comes the ideation process of finding the visual identity of each of the keywords and breaking them into simple and common elements to derive a logo.
To know more about the full in-detail logo design process, visit my behance profile - https://www.behance.net/Tanveer0047