Unused Concept - Process Interactive

Unused concept for an identity exploration in progress for our friend and web development partner at Process Interactive.

Process stands out in the industry by taking a more hands-on, personal approach, guiding clients through, well, the process. It's boiled down to a series of steps. We drew comparisons to vintage IBM-era flowchart symbols and processes, which appear in the brand system. For this logotype approach, I modified the existing logo set in Atlas Mono, adding in squared-off counterspaces that refrerence these flowchart materials.

Unused concept for an identity exploration in progress for our friend and web development partner at Process Interactive.

Process stands out in the industry by taking a more hands-on, personal approach, guiding clients through, well, the process. It's boiled down to a series of steps. We drew comparisons to vintage IBM-era flowchart symbols and processes, which appear in the brand system. For this logotype approach, I modified the existing logo set in Atlas Mono, adding in squared-off counterspaces that refrerence these flowchart materials.

Unused concept for an identity exploration in progress for our friend and web development partner at Process Interactive.

Process stands out in the industry by taking a more hands-on, personal approach, guiding clients through, well, the process. It's boiled down to a series of steps. We drew comparisons to vintage IBM-era flowchart symbols and processes, which appear in the brand system. For this logotype approach, I modified the existing logo set in Atlas Mono, adding in squared-off counterspaces that refrerence these flowchart materials.

Unused concept for an identity exploration in progress for our friend and web development partner at Process Interactive.

Process stands out in the industry by taking a more hands-on, personal approach, guiding clients through, well, the process. It's boiled down to a series of steps. We drew comparisons to vintage IBM-era flowchart symbols and processes, which appear in the brand system. For this logotype approach, I modified the existing logo set in Atlas Mono, adding in squared-off counterspaces that refrerence these flowchart materials.