Unused Concept - TowerCo Launch Campaign Ads

Part of an unused concept for TowerCo. These pieces are direct mail and email, respectively, that take the conceptual idea I had worked through this concept a step further. By using die cuts to effectively hide most of a paragraph, a recipient may be curious about the odd mailer layout, opening to reveal a larger body of text. It's a clever way of bringing the client's philosophy of simplicity to life visually.

Part of an unused concept for TowerCo. These pieces are direct mail and email, respectively, that take the conceptual idea I had worked through this concept a step further. By using die cuts to effectively hide most of a paragraph, a recipient may be curious about the odd mailer layout, opening to reveal a larger body of text. It's a clever way of bringing the client's philosophy of simplicity to life visually.

Part of an unused concept for TowerCo. These pieces are direct mail and email, respectively, that take the conceptual idea I had worked through this concept a step further. By using die cuts to effectively hide most of a paragraph, a recipient may be curious about the odd mailer layout, opening to reveal a larger body of text. It's a clever way of bringing the client's philosophy of simplicity to life visually.