SaaS Logo & Iconography: Quolum

The Client: Quolum is a software company pioneering SaaS consumption management, helping customers effectively consume and manage their SaaS spend.

The Problem: Quolum wanted a new brand that blended statistics, spend, and usage with harmony, unity and growth.

The Solution: We created a new brand and logo for Quolum using the "Kolam" as a common theme throughout. A Kolam is a geometric drawing created outside homes in Southern India. It fades away as the day passes, and is re-drawn every morning - tying in the cyclical and analytical nature of Quolum's product.

Quolum's new logo uses a geometrical and bold font. This offsets the airy Kolam patterns - which creates a nice balanced and harmonious feel.

Visit the website: Quolum.com

Services provided: Branding Illustration Web design Content guidelines and structure