Chipotle, Food with Integrity

Chipotle’s Food With Integrity (FWI) mission has always been about sourcing the very best ingredients they can find and preparing them in-house by hand. In 2016, new packaging design was created to capture the essence of Chipotle’s FWI philosophy by telling stories of sourcing the best ingredients and leading with fun headlines. We worked closely with the Chipotle creative team to design templates and create illustrations for product packaging, including cups and bags, that tell stories of responsibly raised pigs, guac made from scratch, organic non-GMO tofu, pasture-raised dairy, and more.