Maranda Brand Direction

I recently had the opportunity to work on two branding projects for a team of awesome veterinarians. The first was a product-focused brand (a brand that I also had the opportunity to name!) called ClueJay. You can check out the case study to learn more about that project, but here I'm focusing on the parent company of that brand: Maranda, LLC.

Maranda was founded and is led by experienced, future-driven veterinarians and pet advocates, dedicated to delivering super innovative pet care products and resources.

For the brand, I worked on creating a wordmark that incorporates their consumer-focused, friendly ethos with a subtle silhouette that reminds everyone that animals are at the center of their world. A totally custom "M" that can be isolated for brand activations joins the customized Rucksack typeface (s/o adobe fonts!) for an effectively fun wordmark without too many frills.

They were thrilled with how it came out, and so am I! Let me know what y'all think.

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