Boston Retail Summit - Branding

Boston Retail Summit Branding which was held just outside of Fenway Park in 2018. I wanted this logo to feel reminiscent of vintage old time shop signage, in combination with the Red Sox color palette.

The type was very important with this logo as I wanted to center it around "Retail Summit" screaming "Red Sox" while also using a secondary typeface that gave a minimalistic feel similar to the type on the Green Monster scoreboards.