Push Notification Permission - ios

It is important to understand push notification best practices. For iOS users, there is one catch…

The approach i have followed here is; Benefit Explanation(Show value with your permission request):
Explaining the benefits the user will receive before popping the question.

Pre-permission messages was our life saver. This gave us the chance to design our own custom made in-app message to gauge whether or not the user is ready to opt in for real to your push messaging

Now we are running an A/B test , watching how well this will perform against the old flow which didn't include a custom in-app message. 😉