Zerxes Logo

Branding - College Assignment from 2017

Zerxes Mission: Make books accessible to readers by connecting them to new inspiring authors.

Branding Goal: Preserve the company’s heritage while conveying a sense of modernity.

Tone - Relaxing, Modern, Friendly, Easy to Use, Reachable, Intelligent, Choice

I was assigned to design a brand identity for a fictional company in my corporate branding class called Zerxes. I took the project a step further and pretended the company has been around for over twenty years and was now looking to me for a re-brand.