Interactive Intelligence - Logo design

A brief focused around staff recruitment and staff retention for a call centre in Newcastle City Centre, who mainly recruit twenty-something, professional millennials.

The client desired a rebrand and new website to attract fresh talent into the company.

A fun, vivid and people focused message was proposed to inspire and make staff feel integral to the brand. The logo concept represents sound levels (conversation, talking on the phone) as well as energy, excitement and levels of achievement.

The campaign features actual members of staff, making them celebrities, drawing upon popular aspirations of quick fame from reality TV and YouTube etc. Staff members are featured prominently on the website with personal profiles to highlight the company’s good humour, energy, drive and diversity.

Users of the site will be able to put faces to names, breaking down the barrier of typical
faceless call centre stereotyping and reinforcing more genuine and trustworthy brand values.