iOS 7 Opaque vs. Tranlucency

Hey Designers,

I’m currently exploring the possibilites of iOS 7 and stumbled across the fact that you can’t quite use your brand color in combination with the translucent effect of iOS 7. This means you can either abandon translucency on your navigation and title bars in order to get your colors right or you need to deal with the fact that iOS7 will make your fill color 60% transparent.

I wonder how big brands with an army of designers will face this issue.

What do you think?

Cheers!