Precision Burn

“I quit my job to go full time as a personal trainer.”

These were the words of a friend of mine, who started Precision Burn, a company that provides one-on-one in-home personal training. She wanted a logo that was simple, bold and incorporated Leonardo da Vinci’s Vitruvian Man. Challenge accepted. Adding a modern touch to the iconic symbol, I was able to create a strong logo that looks good in vertical format, horizontal format and as a stand-alone symbol.