BRIGADEIRO DE POTE PACKAGING

Brigadeiro de pote formerly called “Cremosissímo do Rapha” was a barely noticeable product at the POS, from then on there was a need to reposition this in the market using a new name because there was still the problem that it didn’t show what it really was and consequently also the need to develop a new packaging to possibly make it a most competitive product with the same ones in the category.