Swiss Life France
| Visuals for social networks
| 2020
Swiss Life is a company specialized in investments (securities market and real estate funds) that helps its clients (individuals and institutions) prepare for their future with confidence.
In its debut for social networks and for the realization of its online advertising, the marketing team needed to realize three visuals with a colorful, conceptual and creative style to reach more customers and publicize their funds and company.
Visual 1: Stock fund on the stock exchange
Since you cannot show folded and manipulated banknotes for advertising (and the investment is the product to be sold). We have chosen to replace the traditional € banknote with a colored paper that evokes it. Using the Origami technique (the art of paper) the figure of the "Dog" has been made as a creative element to communicate. It's not just an animal that protects your "herd", it's also turn man's best friend. The goal : invest in our stock fund with complete security, confidence and protection.
Visual 2: Real Estate Fund
Continuing with the animal world and with the same aesthetic (equivalent of the ticket € by the origami figure on paper). The "Pigeon" (figure of peace) has been chosen to represent a transparent solution that makes investment dreams come true (that's why the bird appeares flying). The goal : invest in our real estate fund. We propose the best solution in a transparent way to ensure that your dreams and objectives are fulfilled.
Visual 3: Presence in Europe
Dialogue and individual treatment is essential when making an investment. Swiss Life "sail" all over Europe ( fish with the flag of Europe). We are becoming more and more (there are more and more fish in the sea). Dialogues and invests in us ( ticket fish €). Hence, that the last visual for the marine world (representation of two fish in dialogue) has been chosen in the last visual. The goal : we have the best professionals and knowledge (good work), talk to us (individual treatment) and you will know.! What to do!.
The three visuals follow the same creative to reinforce the advertising campaign and make it easily memorable and identifiable. Simple images and "powerful" concepts that draw attention and differentiate it from the rest of your competition. Transmitting another way of thinking and doing things, always with the seriousness of making an investment. Your future begins with us, it starts here.