Creating A Safer Marketplace
You can't build a marketplace without trust. Turo's guest's who have an experience that makes them feel unsafe are unlikely to return. As a designer, I'm an advocate for the people who use our product. It's my responsibility to seize opportunities to improve the safety of the marketplace. In this case, legislation presented an opportunity to do so.
I led design on a team effort collect better data on the cars entering the platform. This enabled us to build infrastructure for safety recall checks. It also created positive friction that deterred low intent hosts at no cost to revenue.