CBDelivery Branding

CBDelivery is an NYC-based distribution network comprised of health, wellness and fitness professionals who believe in the healing power of CBD products.

The company needed a bit more of a bespoke feel to their identity, with added clarity around the name. We liked the extended, neutral feel of Syncopate (a Google Font), but the font only came in one case.

To help with easy recognition and readability we redrew several lowercase letters, then re-weighted the CBD acronym as the uppercase prefix to the wordmark.