Lyft Pink Brand Touchpoints

In October of last year, we launched Lyft Pink, a membership program with preferred pricing, special perks, and more. Here are a few of the core product screens (static) I collaborated on with my good friend Fahri Tasdelen.

I had the opportunity to lead the identity work and help drive the visual language within the product experience. More specifically, creating a system of how, where, and when to apply the visual language across a variety of experiences.