WrongsideArt - Brand Identity

Brand identity for the self-taught Finnish artist Susanna Tuomaala, also known as WrongsideArt to her 50k followers. Launched in 2019, this identity uses typography set by me with illustration provided by the artist herself.

As Susanna works exclusively with ink and listening to metal music whilst doing so, I wanted to highlight this key medium within the identity. I created ink droplets dropping from the 'A' within the logotype, indicating the medium. The type works with a gothic style scripted typeface commonly seen in metal band lock-ups, whilst also sticking with her signature black and white style.

Let me know your thoughts!

Check out WrongsideArt over on Instagram:
https://www.instagram.com/wrongsideart/

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Need some branding services for your next project? Contact me: [email protected]

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